A computer-storage exec explains why that once hot market is melting down

Earlier this week, storage giant #Hitachi Data Systems made a big move in the flash-storage marketby introducing new system that uses 100% flash technology.

This is another nail in the coffin for the young companies that pioneered the use of flash in the enterprise, like #Violin Memory, #Nimble Storage, and #Pure Storage.

A few years ago, they were one of the darlings of the enterprise-tech world, raising huge amounts of money or being acquired for hefty sums.

Flash is the same storage tech used by smartphones, thumb drives, and tablets. And because it's faster than older storage technologies, it has taken the enterprise-data-center market by storm.

That should have been good news for the pioneers. But as the popularity of their technology has skyrocketed, big players like #HP, #EMC, Hitachi, and, most recently, #NetApp have swooped in.

http://www.businessinsider.com/storage-exec-explains-market-melt-down-2016-1