Why Dell thinks it's a great time to be in the PC market

#Dell says the death of the PC has been severely exaggerated.

At a press conference at CES this morning, vice chairman Jeff Clarke noted that more than 300 million PCs still ship every year, and while sales in the overall industry are flat or falling, that actually benefits the big guys like Dell as smaller PC makers are forced to consolidate.

Right now, Dell, #Lenovo, and #HP control 54% of the PC market. Clarke believes that by 2020, that number could rise to 75%. 

Clarke pointed to the success of the XPS line-up of high-powered consumer notebooks and hybrids and its advances in materials to suggest Dell would continue to be one of the big three for the foreseeable future. He also noted that Dell's pending buyout by #EMC will turn it into a full-service enterprise company — businesses want to buy everything, from servers to networking equipment to PCs to tablets, from a single company, Dell believes.

So, for Dell, even if the PC pie shrinks, a bigger piece of that pie is good news.

http://www.businessinsider.com/dell-consolidation-helps-us-2016-1