Dell looking to spread the channel word to partners 'missing opportunity'

#Dell is looking to better spread word of its enterprise focus to the channel as 2016 brings changes in cloud and opportunity for channel partners, according to Jim Ganthier, VP and general manager of engineered solutions and cloud at Dell.

The #Dellchannel currently represents 40 percent of Dell's route to market, according to Ganthier, who said the vendor aims to increase awareness of its efforts outside the consumer space and into enterprise and "dramatically" grow its channel in terms of partner number, revenue and profitability.

http://www.channelnomics.com/channelnomics-us/news/2444650/dell-looking-to-spread-the-channel-word-to-partners-missing-opportunity