#Amazon has grown to become the largest player in the rapidly growing cloud industry as its cloud platform, Amazon Web Services ( #AWS ), celebrates its 10-year anniversary.
And in the process, AWS has sent shockwaves through the traditional enterprise sector.
In an interview with Business Insider, Werner Vogels — the CTO of Amazon in charge of AWS — explained why hardware companies aren't going to get any respite any time soon.
Hardware builders are getting squeezed out the game
Right now, instead of buying all of their own computers, networks, and software, businesses large and small are opting to rent it all from cloud-computing vendors. That spells bad news for companies like #IBM, #HP, #Dell, #EMC, #Cisco, the hardware makers selling companies the servers, storage, and management software.
Normally, these IT companies would simply shift their sales efforts toward the newer, growing market, trying to sell their wares to the cloud-service providers. These providers are building new data centers and installing new hardware at a rapid pace.
http://www.businessinsider.com/werner-vogels-amazon-builds-it-own-tech-2016-3
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