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Thursday, June 23, 2016

Is It Time For Microsoft To Rebrand?

The announcement of #Microsoft ’s plans to acquire #LinkedIn lead me to wonder, is it time for Microsoft to rebrand? The acquisition is the latest evidence that Microsoft is moving beyond its brand history and that the Microsoft brand name may have outlasted its value. CEO Satya Nadella has been creating a new company — perhaps it’s time for a new brand.

http://www.forbes.com/sites/deniselyohn/2016/06/22/is-it-time-for-microsoft-to-rebrand/#3ac722846e89

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