What's the most popular operating system in the world? If you guessed " #Windows ," you're about a decade behind the curve. The fight is currently between #Android and the rest of the #Linux family, with everyone else a very distant second. The debate has relevance to the virtualization industry. Despite the facts of the matter being publicly available, a significant portion of today's IT professionals still believe Windows is dominant. For some this is simply a matter of exposure; they work in what they perceive to be predominantly Windows shops, so they are extrapolating from their experience. For others, Windows retains their mental top spot due a sense of brand tribalism. Whether it's due to the importance of Microsoft technologies to their continued employment, or for other reasons, an integration of the individual's sense of self-worth with the continued success of the Windows platform occurred, and they're unable to consider evidence to the contrary.
In Denial
We've all met those who extrapolate their experience to the wider world, and we have all met brand tribalists of numerous descriptions. In the virtualization portion of the IT industry, a similar sense of denial around #VMware 's slipping market share is cropping up.
The problem with denial is that is limits the ability for rational and serious discussion about sensitive topics that nonetheless need to be discussed. Like Microsoft's lost endpoint monopoly, VMware is unlikely to ever return to utter dominance.
VMware has peaked; but this doesn't mean disaster. Not for VMware and certainly not for customers.
https://virtualizationreview.com/articles/2016/07/19/the-real-threat-to-vmware-is-kvm.aspx?m=1
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