For more and more people, #Amazon is the first port of call when it comes to researching potential purchases — and that's bad news for #Google. Over half of Americans now go to Amazon to carry out their first search for products, turning away from search engines and other online retailers, according to a new study from the marketing company BloomReach. (The research was previously reported on by Bloomberg.) Fifty-five percent of those surveyed made their first search on Amazon, up from 44% a year ago. At the same time, just 27% of people began at search engines, down from 34%. Retailers also saw a decline, dropping to 16% from 21%. (The study took place on Labor Day, May 1, and surveyed 2,000 US consumers. There's no word on data from other countries, but it seems reasonable to assume that the data might be similar in Western markets where Amazon has a similar presence as in the US.) It's a yet another sign of how fully Amazon is dominating online shopping — but it's also particularly bad news for Google. Google's original, core business is a search engine. But more and more consumers are now opting to bypass it in favor of heading straight to the ultimate destination.
http://www.businessinsider.com/55-people-start-product-searches-amazon-google-search-share-2016-9
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