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Thursday, September 22, 2016

Google teases mysterious October 4th launch with more mysterious rectangles

#Google is holding an event on October 4th where it's widely expected to unveil its latest smartphones. Somewhat unusually for the company, it's also engaging in a bit of guerrilla marketing — we've seen more than one building-sized advert trailing the event, as well as pictures of a statue in Brooklyn Bridge Park shared by Redditor dolan313. Both adverts and statue look just like the original video teaser released by Google this week, showing a plain white rounded rectangle alongside the date October 4th, and Google's "G" icon. There's also a hashtag on the base of the statue saying #MadeByGoogle — a phrase that's been popping up a lot for this event, suggesting that Google will be taking more responsibility for the design of whatever devices it announces, just like it does with its Pixel laptop and tablet. Although we might already have seen the phones in question, with leaks earlier this week showing two rather bland handsets that at least match the plain-rounded-rectangle look of the ads below.

http://www.theverge.com/circuitbreaker/2016/9/21/13003190/google-pixel-guerilla-advertising

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