Dell CMO: EMC's Enterprise Muscle Will Be Key To Success Of Dell Technologies

With several of #Dell 's top executives coming from #EMC, EMC's impact on Dell cannot be minimized. And that is going to be key to Dell Technologies' future success, said Jeremy Burton, chief marketing officer of Dell and the former president of products and marketing at EMC. As the companies went into the merger, Dell's sweet spot was in the commercial or midmarket business, while EMC was focused on the enterprise. Both companies were eyes-wide-open in how to combine their best attributes, Burton said.  "I think both of us, going into this, realized that there are strengths we both bring to the table," he said. "And if you let the EMC guys try and run the midmarket business, that might not be the best answer. And if the Dell guys run the big enterprise business, that might not be the best idea."

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