Services emerge as a key indicator of #Dell ’s future PC business, says Jack Narcotta, senior analyst at TBR. New approaches to services will help Dell expand the profit potential of its PCs Dell’s stated intention to improve its 30 percent-plus service attach rates, which are among the highest in the PC industry, highlights its commitment to establishing its services business as a profit engine on par with its PC hardware business. Its PC hardware business is surging as sales of its premium PCs, particularly notebook PCs from its XPS family, remain brisk despite heightened competition from #HP Inc., #Lenovo, #Asus and #Acer. Dell’s global rollouts of enhanced commercial and consumer PC services over the last year outlined the role services will play in Dell Technologies’ PC business. The importance of these assets to Dell’s Client Solutions business and direction of Dell’s post-PC hardware ambitions were solidified at Dell EMC World 2016. Services are exerting greater influence in PC markets, particularly in commercial and enterprise segments; hardware-centric sales models still exist but are becoming obsolete as the bulk of hardware differentiation among PC manufacturers shrinks.
http://www.infotechlead.com/devices/dells-future-pc-business-focus-services-43540
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