Japan's #Fujitsu Ltd on Thursday confirmed it was in talks with China's #Lenovo Group to cooperate in the design and manufacture of personal computers (PC), and that any outcome would see it retain its own PC brand. The announcement comes at a time when sales of increasingly sophisticated smartphones and tablet computers squeeze demand in a global PC market that peaked half a decade ago. The possible alliance with the world's largest PC maker "is aimed at strengthening our brand and business," Fujitsu President Tatsuya Tanaka said at a briefing in Tokyo after the company released its latest earnings report. "Scale is key to cost reduction, especially when operating globally," he said. Fujitsu and Lenovo, in a joint statement, said they were exploring means of cooperation and were discussing financial support with the state-backed Development Bank of Japan.
http://mobile.reuters.com/article/idUSKCN12R0YC
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