Sizing Up the Newly Combined Dell EMC

Having spent the past year rationalizing its mammoth $67 billion acquisition of #EMC, the newly combined company this month hit the ground running. During the Dell EMC World Conference two weeks ago in Austin, Texas, Michael Dell and the senior executive team of the new #Dell EMC outlined a laundry list of deliverables that will bring together the two organizations' respective technologies. From the outset of this month's conference, company officials emphasized their portfolio approach to bringing together EMC and the companies it controlled (including #VMWARE, #RSA, #Pivotal and #Virtustream) with Dell. All now fall under the umbrella of #DellTechnologies, with Dell EMC consisting of the server, storage, network and enterprise infrastructure assets of the two companies. Experts believe Dell EMC is now the dominant provider of datacenter infrastructure. But it has formidable competition from #Cisco, Hewlett Packard Enterprise ( #HPE ), #Lenovo, #IBM and #Hitachi Data Systems, and smaller players as well. At Dell EMC World, company officials showcased the benefits of coming together with this month's launch of a new software-defined version of its PowerEdge servers with EMC's Data Domain backup and recovery software. The company claims a six times increase in scalability and support when added to the new Dell EMC PowerEdge servers. But Michael Dell showed he clearly wants to provide greater linkage among the assets beyond the core EMC storage business, notably VMware, Pivotal, RSA and Virtustream. Evidence of that was clear with the announcement of plans to deliver an integrated security solution that will bring together the assets of EMC, RSA, VMware AirWatch businesses and Dell SecureWorks. That's just one instance outlined at Dell EMC World. Other examples include the launches of the Dell EMC's #VCE -based hyper-converged appliances built on Cisco's Unified Computing System (or #UCS ), as well as its #VxRack hyper-converged infrastructure that are both now available with Dell PowerEdge servers and the new Dell EMC Elastic Cloud Storage (ECS) 3.0 modern object-storage platform for cloud-native environments. VxRack is based on the object store that runs the Virtustream public cloud for mission critical applications that EMC acquired last year and the new Dell EMC Analytic Insights Module (AIM) based on the Pivotal Cloud Foundry Platform. In addition to bringing Dell PowerEdge as an option to the Cisco-powered #VxRail, Dell EMC is offering an option with VMware's Horizon client virtualization platform in December. While Dell Technologies has a controlling interest in the independently run companies, Michael Dell talked of the benefits of this structure. "This unique structure allows us to be nimble and innovative like a startup, but the scale of a global powerhouse," he said in his Dell EMC World keynote address. "For you that means a technology partner that can be number one in everything, all in one place."

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