In the battle for a single market, being big can cost you customers and being small can help you gain market share. And the competitive success of one small company in a $34 billion market does not bode well for investors in two big rivals. More specifically, #Microsoft and #HewlettPackardEnterprise are losing customers to Los Altos, Calif. and Vienna, Austria-based automated software testing tool supplier, #Tricentis in the $34 billion software testing market. (I have no financial interest in the companies mentioned in this post).
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