#DellEMC is going on the "attack" with a new single partner program that nearly doubles the storage rebates from the legacy EMC program and rewards partners handsomely for selling #hyperconverged and converged infrastructure solutions combining server, storage and networking products. Dell EMC's ambitious goal with the launch of the new program: nothing less than to deliver partners the most profitable partner program in the industry, bar none. "This is a giant leap forward in what is an extremely compelling opportunity for all of us together," said Dell EMC President and Chief Commercial Officer Marius Haas in an exclusive interview with CRN. "I am pretty certain that this will establish Dell EMC as the premier partner for the channel." The program – which packs a whopping 20 percent potential payout on storage products including hyper-converged products -- sets up an epic battle for data center market share with the $74 billion Dell EMC using its newfound scale and its large and energized partner base to take a bite out of chief competitors Hewlett Packard Enterprise, Cisco Systems and Lenovo. The program rolls out officially today, and comes just five months after the close of the largest acquisition in IT history -- Dell's landmark $58 billion acquisition of storage market leader EMC last September. First and foremost, the new program ratchets up storage rebates for the mainstay EMC products like Data Domain, XtremIO and VMAX all flash to 4 percent compared with 2.5 percent in the legacy EMC partner program. But that is just the beginning. From there, partners get a whopping 6 percent storage growth rebate once they go above the 100 percent sales quota. And if that isn't enough, then they get another 1 percent for going 120 percent above quota. The other stackable incentives in a potential storage windfall for partners include a whopping 8 percent new business account incentive rebate and 1 percent incentive for attaching services. The stackable 20 percent payout for storage products extends into the fast-growing hyper-converged product lines for Dell EMC including VxRail, VXRack and the Dell-Nutanix XC Series. "We want partners to be aggressive and attack the market and know how much more money they are going to bring home," said Dell EMC Global Channel Chief John Byrne, who has overseen a massive effort to combine the enterprise-based EMC program and the more client/server-based Dell program. "We want them pay off their mortgage, feed their kids, and get their kids to university."
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