Distribution Battle Heats Up Around Dell EMC

Now that #DellEMC has formally launched its unified channel program, a battle to command the loyalty of the channel partners of the largest provider of IT infrastructure is now under way among distributors. Dell EMC has named #Arrow, #Avnet, #IngramMicro and #TechData as its primary distributors, along with a smattering of regional distributors that operate in specific countries. The most surprising addition to that list is arguably Ingram Micro, which while having had a relationship with Dell, had been previously dropped by EMC. "We're excited to be back in the game," said Kirk Robinson, senior vice president for go-to-market for Ingram Micro.

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