Can Dell change endpoint security?

Endpoint security is changing dramatically. It’s becoming clear that simply doing anti-malware the way it’s always been done with an add-on software program that scans for threats through signature comparisons as files are opened is not enough. The two major traditional AV companies, #Symantec and #McAfee, who championed this approach for many years, now have competition from next generation players like #Cylance, who use predictive machine learning and #AI approaches to evaluating and discovering new malware not easily detected through signature-only approaches. And processor suppliers like #Intel, #ARM, #Qualcomm, etc. are getting into the act, designing-in trusted segments of their chips intended to become impenetrable vaults for protected execution of critical parts of the OS and apps. With newer sophisticated malware attacks, security must move beyond an outdated add-on only approach and into a multilayered approach that includes hardware, OS, layered software and network awareness. The major PC endpoint providers believe that security can be a competitive differentiation for selling their products, particularly to business users. But can they do a better job than just shipping add-on AV software? Enhanced security as a selling point has been tried with marginal success before, but current players may have reached an inflection point for enterprise customers. A leading example of this is Dell, which claims to have a superior next generation AV and end point security solution, and has established a security group chartered to fulfill its vision of what security for new age threats should be.

http://www.computerworld.com/article/3200547/windows-pcs/can-dell-change-endpoint-security.html