When #SPIDERMAN: HOMECOMING swings into theaters July 7, #Dell will be at #SonyPictures ' side for all the action. Dell teamed up with Sony Pictures, a long time Dell customer and partner, to take collaborations to the next level with Spider-Man: Homecoming. Collaborating both behind and in front of the camera, Spider-Man: Homecoming will kick off a 360-degree integrated global marketing campaign featuring the highly anticipated film and PC gaming industry's newest entrant, Dell's new Inspiron 15 7000 Gaming laptop. The alliance will integrate Dell products into the film's storyline along with a full-scale marketing and promotional campaign featuring Dell and Sony Pictures Spider-Man: Homecoming properties. The campaign features a TV spot, cinema, print, digital advertising, out-of-home placements, and consumer engagement activations throughout the summer. The campaign will engage fans of Spider-Man and the Marvel Cinematic Universe; as well as movie fans at large who like to game for fun and socialize, and more competitive gamers looking for the latest in technology and the best visual gaming experiences. The television ad campaign highlighting new Spider-Man content created with Jon Watts, the director of Spider-Man: Homecoming, features Peter Parker daydreaming in class about an epic battle between Spider-Man and the Vulture. The advertising spot will air on TV networks in the US on June 26 and later this summer in China, UK, Brazil, Japan, Australia and Mexico across cinema, online and TV.
http://www.broadwayworld.com/bwwtv/article/Sony-Pictures-Dell-Team-Up-on-SPIDER-MAN-HOMECOMING-Global-Integrated-Campaign-20170621
No comments:
Post a Comment