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Thursday, June 1, 2017

Vendor-customer relationships are changing and Dell EMC is at the forefront, exec says

The technology giant is still in its first year post-merger, but #DellTechnologies has continued to promote its advancements in the enterprise and its roadmap for maintaining and growing its market share. Though the merger made waves in the technology community as a whole, the enterprise market was particularly impacted because of the disruption to the vendor landscape. Powerhouses in the industry such as #VMware and #RSA suddenly fell under one corporate giant. Now, one customer can receive a full suite of diverse services to match its technology roadmap, in essence creating a one-stop shop for business technology. But Dell’s move is the opposite of what other vendors have done. Dell EMC wants to offer customers as many services as it can, making it easier to implement modern technologies. Other vendors, such as #HPE, split its business, divesting some assets to focus on certain technologies, including its move to get out of the IT services and the software business. HPE's focus on agility is the reason for becoming more streamlined, allowing it to create services more tailored to the customer. But for Dell, that is the opposite of where the market is going. As companies look to transform, Riley’s perspective is that customers want end-to-end support rather than pure specialization. It’s too early to know how Dell EMC’s move will pay off, as the new company is still going through growing pains. In FY17, the company reported a $3.3 billion operating loss, though it’s too early in the Dell EMC marriage to spell doom for the tech giant

http://www.ciodive.com/news/dell-emc-vendor-customer-relationship/443816/

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