This is what Snap is paying Google $2 billion for

#Snap , which is set to IPO this week, signed a $2 billion, five-year contract with #Google for its cloud services, which makes Snap Google’s largest customer of its cloud platform. For context, Google’s cloud business was previously estimated to have an annual runrate revenue of about $1 billion, according to RBC Capital Markets analyst Mark Mahaney, trailing #AmazonWebServices ’ $12.2 billion and #MicrosoftAzure ’s estimated $2.7 billion. (Snap also has a $1 billion contract with #AWS.) But what is Snap actually getting from Google for all that money? Google wouldn’t say exactly which services Snap has signed up for, but there are four key products that fall under Google’s cloud services: Cloud Storage for storing data on servers managed by Google; Compute Engine for retrieving and managing data; App Engine for developing and running applications; BigQuery for data analysis; and a suite of machine learning tools.

http://www.recode.net/2017/3/1/14661126/snap-snapchat-ipo-spending-2-billion-google-cloud

Snap, Inc. Is Also Spending $1 Billion With Amazon AWS

Earlier today, Snap (NYSE: SNAP) filed its first amended S-1 with the Securities and Exchange Commission. Companies often modify their initial registration statements leading up to their IPOs, prior to issuing a formal prospectus. Prospective investors already knew tha #Snap is a big spender at #Alphabet 's(NASDAQ: GOOG) (NASDAQ: GOOGL) #GoogleCloud, which it relies on for its cloud infrastructure needs. Snap is unique in its continued use of third-party infrastructure vendors at the scale at which it is operating ; most companies invest in their own infrastructure once they grow to a point where it's warranted. To a lesser extent, Snap also purchases infrastructure services from #Amazon .com 's(NASDAQ: AMZN) #AWS.

http://m.nasdaq.com/article/snap-inc-is-also-spending-1-billion-with-amazon-aws-cm745912

Snap looks like it’s Google Cloud’s biggest customer

The soon-to-IPO company is on the hook for $400 million a year with #Google — equal to the search giant’s estimated 2015 cloud revenue

#SnapInc. is one of Google’s biggest cloud customers. The question is, just how big?

The startup, which has filed paperwork for an IPO, signed a $2 billion contract with Google last week that pays the search giant $400 million a year over the next five years.

That annual payment is roughly equivalent to the entire revenue Google’s cloud division was expected to bring in for 2015, as reported by The Information last July.

At the time, Snap’s business accounted for about 10 percent of Google’s $400 million cloud business, or about $40 million. If those figures are accurate, Snap’s cloud costs will have increased tenfold in two years.

http://www.recode.net/2017/2/4/14501270/snap-google-cloud-biggest-customer

Why Snapchat's Spectacles May Succeed Where Google Failed

#Snap ’s Spectacles are a rounded, vaguely hipsterish pair of sunglasses with the ability to record up to thirty seconds of footage at a time, which can then be uploaded directly to Snap. #Spectacles record footage in a new, circular format which can be viewed in any orientation. Of course, Snap isn’t the first to offer such a product. Wearable cameras have existed for years, the most high-profile attempt being #GoogleGlass. Google promised a revolution of sorts, by changing the way we share and view information, but their product faced hefty criticism over privacy concerns, and was viewed by many as intrusive, if not outright annoying. Where Google failed, and where Snap may succeed, is in how the public perceives the product.

http://www.forbes.com/sites/danidiplacido/2016/09/24/snaps-spectacles-may-succeed-where-google-failed/#625852eb8dd8