AdWords turns 15 this month. The official birthday is October 23, but Google is celebrating the milestone today. Google’s not much of a stickler for exact birthdays, though; the company marked AdWords’ 10th birthday on November 8, 2010.
AdWords indisputably changed the trajectory of online advertising with its self-serve keyword bidding system and propelled Google to become the multi-billion-dollar business that is now the cornerstone of the holding company Alphabet. In 2014, Google reported ad revenues totaling more than $62 billion.
The Launch of AdWords
AdWords came out of a roughly month-long beta with about 350 advertisers in October 2000. With the launch, Larry Page, Google’s co-founder and CEO, said of the new ad product, “AdWords offers the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget.”
AdWords was actually Google’s second advertising program. The first, called Premium Sponsorships, launched just months before, in August 2000. A direct sales team sold the premium sponsorship ads on a CPM basis. The premium ads appeared in the top spot in the search results, while the AdWords ads ran in the right rail. In a matter of a few years, the AdWords self-serve system subsumed the premium program.
No comments:
Post a Comment