#Yahoo 's one-of-a-kind fire sale, expected to be completed by the end of July, may still attract some last-minute entrants.
The third round of bidding, which reportedly ended Wednesday, could have attracted newcomers such as #Softbank and #Alibaba, says Eric Jackson, managing director of investment firm #SpringOwl, which is among Yahoo shareholders that have pushed the company to replace senior management and slash its workforce.
Softbank, the Japanese telecommunications giant, has multiple reasons for eyeing Yahoo. It could seek to get the 35.5% ownership Yahoo holds in Yahoo Japan, which the companies co-founded in 1996. Beyond that, Yahoo's core business — made up largely by advertising and content such as Yahoo Finance, Yahoo Sports and Yahoo Mail — is attractive to Verizon, considered by most as the front-running buyer, and could also suit #Sprint, which is controlled by Softbank.
"Obviously, Verizon has made it known that it’s interested in Yahoo and #AT&T recently got into the bidding. (SoftBank Chairman) Masayoshi Son controls Sprint so the logic is there" for Sprint and Softbank both to make use of Yahoo's advertising and video streaming technologies, Jackson said.
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