"Humble" Dell Technologies aims to rebuild channel partnerships

With the dust still settling following the formation of #DellTechnologies, the channel waits with bated breath as the industry's biggest technology merger begins to take shape. Following the merger of #Dell and #EMC, the new-look vendor is aiming to redefine itself in the channel, increasing partner engagement as a result. Dell Technologies cloud client computing solutions global vice-president, Rance Poehler, told ARN that the tech giant is planning to "humble" its approach to the channel, rebuilding partnerships alongside EMC. "The channel is going to see a new day with Dell Technologies," he said. "I’ve been on board with Dell-EMC only 90 days and it’s evident that we need the channel. We didn’t really have a global channel strategy in the past – we didn’t have a distribution strategy or a focused integrator strategy. Each region was working independently. "So what we’re trying to do now is create a global strategy around the channels. I work within a VDI specialty team. Now, with EMC and VMware, we sit in the middle of it all - we’re like the glue because we’re providing virtualisation as a service to all these channels internally."
http://www.arnnet.com.au/article/609152/dell-technologies-humble-its-approach-rebuild-partnerships/