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Wednesday, October 5, 2016

Dell: Threatened by startups, enterprises need to embrace digital transformation

Digital transformation is a trending buzzword in the IT industry. While somewhat nebulous, it speaks to the need for generally risk-adverse, slow-moving enterprises to embrace things like the app economy, cloudification and software-based virtualization of business process. Factor in the threat from highly-focused startups (think what Uber did to transportation and what Airbnb did to hospitality), and constant cost pressures, enterprise IT managers are quickly being forced to sink or swim in the digital world. Assessing this climate is the focus on new research from #DellTechnologies, which found 78% of the 4,000 businesses surveyed “feel threatened by digital startups.” Other key findings of the new research include: Forty-eight percent of respondents don’t know what their industry will look like in three years. Six out of 10 businesses “are unable to meet customers’ top demands.” And 45% of global businesses surveyed “fear they may become obsolete in the next three to five years due to competition from a digital startup.” “So far the fourth industrial revolution has proved as ruthless as its predecessors,” said Jeremy Burton, chief marketing officer at Dell. “If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work.”

http://www.rcrwireless.com/20161005/business/dell-enterprises-digital-transformation-tag17

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