‘The time to act is now’ for digital transformation: Dell CMO

#DellTechnologies has collaborated with Vanson Bourne in order to conduct research on digital transformation and whether or not businesses are ready for what is being called the fourth Industrial Revolution: the digital age. Four thousand business leaders across 12 industries and 16 countries answered four key questions put forward by Vanson Bourne about the dawn of the fourth Industrial Revolution and how businesses are handling the changes of the digital age. While businesses are moving forward, Dell Technologies determined from its Digital Transformation Index that maps today’s digital business maturity levels, that progress has been patchy. Respondents were ultimately divided into five categories, from digital laggards, who do not have a digital plan or only have limited initiatives and investments in place, to digital leaders, who have digital transformation ingrained in the DNA of the business. “Suffice it to say, the majority of businesses are only beginning their digital transformation. If you’re a part of this majority, are you doomed? No, of course not. While the revolution is upon us, it’s nowhere close to completion. The opportunity is and will continue to be massive, but the time to act is now,” said Dell chief marketing officer Jeremy Burton in the report.

http://www.itbusiness.ca/news/the-time-to-act-is-now-for-digital-transformation-dell-cmo/81063