#IMAX Corporation (NYSE:IMAX) is the acknowledged industry leader in the premium large theater format and has built its reputation on the continuous innovation of its digital movie camera and high-performance laser projection system. With that expertise, it should come as no surprise that, when #Alphabet 's (NASDAQ:GOOGL) (NASDAQ:GOOG) #Google decided to enter the field of virtual reality, it partnered with IMAX to develop the best "cinema-grade #virtualreality (VR) camera." IMAX is providing a crew of engineers and technicians that will collaborate with Google to develop a high-resolution camera from scratch to address the unique challenges presented by virtual reality. It will leverage Google's Jump platform, which stitches together 360 degree video into a seamless panoramic view, providing an immersive experience. IMAX then announced a virtual reality location-based initiative, in a joint venture with the game developer Starbreeze AB. This agreement would integrate the company's StarVR headset, which provides an industry-leading 210-degree view, and its library of virtual reality games and entertainment with content produced on the IMAX Google VR camera. Going further, IMAX is looking to leverage its existing relationships with Hollywood studios and directors to create new movie-based content.
https://www.fool.com/investing/2017/02/25/what-google-and-imax-are-cooking-up-in-virtual-rea.aspx
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