Supplied Bipul Sinha, founder and CEO of #Rubrik Backup appliance company Rubrik has released its ninth iteration of its software, Rubrik 4.0 codenamed #Alta . Citing research from IDC, Rubrik claims in briefing materials that it is going after a $48 billion market termed Copy Data Management. The market comprises data protection and recovery, archiving, and replication, among other things. Until now, #Rubrik has largely contented itself with the enterprise portion of the backup and recovery and archive markets, competing with the likes of #Commvault, #Veritas #NetBackup, #DellEMC #Avamar, #Cohesity, and #Veeam, among others. Going after the broader copy data management use-cases places Rubrik amongst vendors like #Actifio and #CatalogicSoftware, while replication and DR means it's up against firms like #Zerto and #VMware.
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