Watch Out #DellEMC, #HPE #Cisco recently unwrapped the next generation of its flagship Unified Computing System ( #UCS ) server line, and the networking giant said competitors like Dell and Hewlett Packard Enterprise couldn't compete with it when it comes to its architectural approach and total cost of ownership. #Cisco 's new #UCSM5 line includes blade and rack servers, an enhanced #UCSDirector, a new #Intel processor and a Workload Optimization Manager. "What really differentiates us from Dell, is that Dell is asking customers to really just keep throwing more servers and people at the problem," said Todd Brannon, Cisco's director of product marketing for UCS, in an interview with CRN. "Partners aren't going in and having a server-to-server conversation with people and trying to fight at the slots and watts level. It's much more on the operational level that we want to compete … It lets [customers] manage more infrastructure with fewer people."
Don't Call It A Server
Cisco said M5 is not a server, but a system. Instead of going head-to-head with Dell or HPE server-by-server, partners can approach businesses with a system level, future proof solution.
"We can deliver customers multiple different types of architectures on this. So if its scale-up for SAP HANA or scale out for something like Hadoop or OpenStack – we can offer those different architectures in one system, from an operational perspective. So they can grab the right type of box for the job but that all comes from a singular pool of resources and one management paradigm," said Brannon. "Our UCS is extremely modular so as we bring in new form factors and I/O components – all these things are tied together in a singular system. So the components can come and go – like servers, networking, etc. – but the operating model, everything stays consistent over time, so it's future proofing things for customers."
Performance, Application Boost From Intel
Intel's new Xeon Scalable processors inside M5 has significantly boosted performance. Cisco said it had seen improvements of up to 86 percent in application performance between the fourth generation of UCS compared to new fifth generation M5.
"The new Intel M5 processor really gives us the ability to extend our technology leadership in our fabric-based computing, our management capability, and our virtual interface card," said Scott Mohr, director of data center and cloud for Cisco's Global Partner Organization. "Partners can improve their TCO and application performance for customers … It's triggering our ability to attach to applications and optimize our customer's application environments."
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