Let's stipulate up front that #AmazonWebServices remains the obvious choice for most companies that are thinking about moving their data and software into #cloud #datacenters. Having said that, however, #Amazon 's cloud is no longer the only option that startups consider. For example, young companies that target big business customers are increasingly checking out rival #Microsoft ( #MSFT, +0.12%) #Azure, while those wanting extensive analytics take a good hard look at #GoogleCloudPlatform. And some startups are hedging their bets by using multiple cloud providers to avoid being stuck with one down the road. What this cadre of companies does is worth noting because small companies fueled the rise of AWS, which debuted in 2006 and has since become an industry giant. Early on, nearly every startup in Silicon Valley and beyond stopped buying servers and data storage gear for their own data centers and instead started building their software on servers and storage rented from AWS.
http://fortune.com/2017/08/17/microsoft-google-amazon-startup-cloud-options/
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