MUMBAI: American data storage company #DellEMC sees a $26 billion addressable market opportunity in India for hardware, software, services and consultancy products, as it looks to expand market share in the country. India is among the top 5 markets for Dell EMC, which claimed it had 43.5 per cent market share in India’s storage market by revenue, 22.5 per cent in the personal computer market and 26.5 per cent in the server market, according to data by market research company IDC for the first quarter this year. “India is one of the fastest growing geographies in the world,” said David Webster, president for Asia Pacific and Japan, Enterprise Business at Dell EMC.  “We have invested heavily in India with sales and marketing operations but also in research and development. They are doing research and development on server, storage and software products. India is a strategic market for us.” Dell EMC’s India operations is looking to capitalise on the JAM (Jan Dhan-Aadhaar-Mobile) initiatives of the government to strengthen its position in the domestic market and increase market share. “India is a huge talent pool and the government is enabling the country to accelerate and progress. The government has a strong position on digital and technology to enable service delivery to people. It will change how India operates,” Webster said. “We use see huge opportunity in India. When you have really talented people with technology in their hand, they can do some extraordinary things.” The company witnessed a 30 per cent growth in its business from Indian government entities on citizens-focussed projects in the first half of this year. Dell EMC, which was created by the merger of Dell and EMC a year ago, offers solutions in the areas such as data storage, cloud computing, data protection, converged infrastructure, software-defined storage, information security and analytics.
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