Tech Giant #Dell is maintaining positive growth across global markets in both - client business and enterprise business. And the intended DELL #EMC Merger further places Dell on the fast lane in the technology industry and the channel ecosystem.
ChannelWorld India spoke to #CherylCook, Vice President, Global Channels & Alliances, Dell on the value proposition of Dell's big portfolio for partners. “With focus on future-ready IT through innovative offerings, we are building an army of future-ready channels for transformative business models demanded by their customer organizations,” she said. We continue to see the good momentum for us and our channels, said Cook at Dell.
Excerpts from the interview.
What's the channel horizon for Dell in 2016? Any bright spots out there?
Dell’s channels is the fastest growing channel ecosystem in the industry today. We have expanded in a more formal way through a two-tier distribution model that’s bringing new partners to Dell ecosystem. We are also selectively authorize some of our tier-2 distributors to conduct the partners’ training on our behalf. That will enable us get the scale, reach and velocity in the channel space. With the expanded distribution, we expect the high growth to outgrow the market by three or four times.
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