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Monday, November 9, 2015

Yahoo Hires McKinsey to Mull Reorg, as Mayer Demands Exec Pledge to Stay

According to several people close to the situation, #Yahoo has hired #McKinsey&Co . to help the company decide which units to shutter, which to sell and which to invest more in.

The move comes as the company’s long-in-the-tooth spinoff of its #Alibaba Group asset moves to completion. Sources said that the consulting firm was meeting with top execs to begin the process of figuring out how to organize the Silicon Valley Internet company’s core businesses going forward.

It’s all part of an effort by CEO @MarissaMayer to turn around the turnaround she has been attempting for more than three years.

In addition to the reflection on what should happen to revive the core, which largely remains an advertising business, Mayer has also over the last month asked her top execs to make three- to five-year commitments to Yahoo. Sources said she told senior staff at meetings in late August and early September that they had to either verbally or in writing make the promise to remain.

That move seems to have backfired a bit, resulting in several major departures recently, including European boss Dawn Airey, marketing and media head Kathy Savitt, development chief Jackie Reses and many others to other jobs. Curiously, Mayer tossed them all under the bus in Yahoo’s recent quarterly call, slyly suggesting to analysts all the departures had been planned and that her current team was Yahoo’s bestest ever.

http://recode.net/2015/11/09/yahoo-hires-mckinsey-to-mull-reorg-as-mayer-demands-exec-pledge-to-stay/

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