After Marissa Mayer promised
‘not to screw it up’
Marissa Mayer was running late. This time, it wasn’t for a dinner with skeptical advertisers nor a conference call with her inner circle of #Yahoo executives. She was late for a rare meeting with much of the team at #Tumblr, nearly two years after acquiring the startup for $1.1 billion.
The biggest acquisition of Mayer’s tenure as Yahoo CEO, Tumblr was supposed to revive Yahoo by broadening its audience and bolstering its long declining advertising business. In a Tumblr post announcing the deal (complete with a flashing GIF urging people to “keep calm”), Mayer famously promised “not to screw it up” for users. She tried to make good on that pledge by staying mostly hands off for the first year. By early 2015, however, Tumblr was at risk of being dragged down by Mayer and Yahoo.
http://mashable.com/2016/06/15/how-yahoo-derailed-tumblr/#7PAVj5hFakqH
No comments:
Post a Comment