The #Microsoft #Azure cloud computing platform may still be a distant second-place contender to Amazon's $10 billion #Amazon Web Services juggernaut, but Microsoft has one edge: It can sell to its existing base of large enterprise customers. The key is Microsoft's Windows Server business, which lets those customers take their existing data center investments and easily bridge them to Azure — where they can get access to functionally unlimited supercomputing power just by punching in their credit card number. Now, Amazon and the third-place #Google Cloud Platform are working on their own software for companies' data centers, reports The Information's Kevin McLaughlin, in a bid to win more of those big enterprise deals for themselves. This is the exact opposite of the public cloud model that made Amazon and Google's businesses. It acknowledges that not all customers want to move everything into the cloud. Some customers, because of regulatory and data governance concerns, simply can't allow certain information and processes to live outside their own data centers. For Google, this isn't such a huge shock: Back in July 2015, Google joined up with OpenStack, an initiative to build a free and open source alternative to Amazon Web Services, optimized to run in the data center. Since then, Google has collaborated with #OpenStack startup Mirantis to improve the technology. And new Google cloud boss Diane Greene has made it clear that the company will do whatever it takes to be competitive.
http://www.businessinsider.com/amazon-and-google-build-on-premises-cloud-software-2016-9
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