Beijing, September 21, 2016 – #HP ’s entry into the A3 copier base laser multi-function peripherals (MFP) market after its acquisition of #Samsung Electronics’ printing business – a deal announced earlier this month at its Global Partner Conference in Boston and valued at $1.05 billion – is expected to bring major changes to China’s printing market in the product upgrade and business model transformation arenas, IDC predicts. The move by HP, which also said it plans to launch 16 new A3 copier base laser MFP products in the near future, into the A3 copier base laser MFP market reflects its upbeat outlook of the relatively high profit margin of the market and its greater expectations of the printing solutions and printing management services market, IDC believes. “The acquisition will allow HP to build on its own strength in printing solutions and leverage Samsung’s leading position in the smart office sector to expand its printing management service business,” said Donna Wang, Research Manager at IDC China, “To a certain extent, HP’s focus on these two areas will trigger major changes in China’s printing market.” IDC believes that the acquisition of Samsung’s printing business and the launch of new A3 copier base laser MFP will help HP improve its existing technologies, expand its product portfolios and speed up business model transformation. Meanwhile, such moves will also facilitate the product lineup upgrade and sales model transformation in China’s printing market. IDC’s China’s Hardcopy Peripherals Market Quarterly Tracker 2016Q2 shows that A3 copier base laser MFP only made up 6% of the overall shipment in China’s hardcopy peripherals market in the first half of 2016, while its sales revenue accounted for 34% of this market, meaning A3 digital composite machines had a substantially higher average price than desktop printers.
http://m.idc.com//pressRelease/prCHE41794816
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