Like its competitors, #IBM is acquiring and building a #videostack. Instead of focusing on media execution, however, IBM is using #Watson and #dataanalytics to improve the relevancy of video content, ads and delivery models. “In ad-supported video, how do you make ultra-targeted ads tailored down to the individual for customer acquisition?” said David Mowrey, VP of strategic planning for IBM Cloud Video. “In the subscription video-on-demand world, you might have to make really complex decisions about user experience to [stave off] churn.” IBM has filed video patents for decades, but it only formalized its Cloud Video unit about a year ago. IBM Cloud Video combines video assets from acquired companies like Clearleap, a streaming video workflow and monetization tool, and Ustream, a live video-streaming platform. Clients include Lionsgate, Scripps Networks Interactive and Viceland.
https://adexchanger.com/digital-tv/ibm-quietly-builds-video-cloud/
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