#DellEMC channel partners looking for new ways to grow profitability in 2017 should focus on four areas: selling more of the company's broad portfolio, making inroads into new business, driving more services sales and tapping into Dell EMC training, tools and expertise and tools, said Mary Catherine Wilson, director of global channel marketing for Dell EMC. The most profitable Dell EMC partners are selling across the company's entire portfolio, Wilson said, which consists of seven brands: Dell, EMC, #VMware, #RSA, #SecureWorks, #Pivotal and #Virtustream, she said. "Our channel vision is we want your customers, through you, to be able to have this broad portfolio," said Wilson during her keynote presentation at CRN's XChange Solution Provider 2017 conference in Washington D.C. this week.
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