Indeed, even with its favorable culture, #Pure still has notable competition with #DellEMC. According to IDC's Worldwide Quarterly Enterprise Storage Systems Tracker announced last week, Dell and EMC revenues combined represented the top player in the Q1 2017 market with 21.5 percent market share. Another legacy competitor, #HewlettPackardEnterprise and the New H3C Group, took the second spot with 20.3 percent market share. However, when it comes to competing for attention from channel partners, Andy Martin, VP of North America channel at Pure, told Channelnomics competitors' partner programs lack "freedom and flexibility" to satisfy solution provider demand for the ability to build solutions around Tier 1 products and ability to run a campaign without "interference" from vendors so they can wrap expertise, such as cloud readiness assessment, professional services or Cisco infrastructure, around products.
https://www.channelnomics.com/channelnomics-us/news/3012244/pure-storage-feeling-like-the-old-emc
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