In an effort to establish itself as the connective tissue between the cloud and on-premises data centers, @VMware has embraced #cloud partnerships with @AWS, @IBM, @HPE and more
If this year's 20,000 VMworld attendees left Las Vegas with any specific message, it was that VMware has no intention of competing head-to-head with cloud vendors. Instead, the company is forming cloud partnerships with those providers that showcase how VMware technologies can work in conjunction with cloud services.
It would seem that VMware's turned over a new leaf, which began with the sale of its #vCloudAir business to cloud provider OVH earlier this year. While VMware software can help power, interface with or drive a cloud, the actual business of providing and running a cloud is best left to someone else.
The cloud partnerships @VMware has formed with @AmazonWebServices ( #AWS), @IBM, @Hewlett Packard Enterprise ( #HPE) and @Google are similar but distinct. Each deal highlights the strength of the cloud vendor and how specific VMware software contributes to those strengths. VMware's relationship with Google will focus on #containers, while the company's partnership with IBM will emphasize #NSX. The #VMwareCloud on AWS deal acknowledges Amazon's infrastructure expertise, and HPE has a strong end-user device focus. While none of these features are exclusive to these specific cloud vendors, VMware is playing to the strength of each provider.
VMware hopes it can provide the connective pieces to tie cloud services back to on-premises data centers. VMware even intends to bring Microsoft into its fold of cloud partnerships with a deal to bring Horizon Cloud to Azure.
http://searchvmware.techtarget.com/opinion/VMware-embraces-strategic-cloud-partnerships
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