If data is the new oil, is storage the new refinery?

Just as oil propelled @StandardOilCo. Inc. to a position of dominant #industrialpower in the late 1800s, #data is doing the same for a number of #technology firms today. Half of consumer online spending in the U.S. is controlled by @Amazon, a company that relies extensively on mining data so it knows what you want before your buy it. Nearly all revenue for digital advertising in America flows to two companies: @Facebook and @Google. The list goes on, but one constant is clear. Just as oil spawned the growth of many industries, data is reshaping the technology stack. From #robotics (think #autonomouscars) to the entire field of #datascience, a new era of innovation is underway. This is forcing any enterprise that handles data to innovate as well, and there may be no better example of this transformation than what is taking place in the storage layer, where the application of machine learning and artificial intelligence is refining data management in new ways. “Pick your domain; there’s going to be innovation across a lot of fronts, across a lot of traditional vertical industries that is all going to be about data and driven by data. And there has to be an infrastructure layer that actually enables it,” said Mike Cordano (pictured), president and chief operating officer at Western Digital Corp. What that infrastructure will look like over the next two to three years was the focus of discussion earlier this month, as Western Digital unveiled new storage technology that is designed to handle the explosion of data across the enterprise stack. Cordano stopped by theCUBE, SiliconANGLE’s mobile livestreaming studio, and spoke with host Jeff Frick (@JeffFrick) at the Western Digital Presents: Innovating to Fuel the Next Decade of Big Data event in San Jose, California. Frick also separately interviewed Janet George, fellow and chief data officer at Western Digital, and Brendan Collins, vice president of product marketing devices, at Western Digital. They discussed key elements of the company’s new storage technology, enterprise trends that are shaping data management tools, the important role of AI and machine learning in bringing compute to data and potential innovations in the future.

https://siliconangle.com/blog/2017/10/18/if-data-is-the-new-oil-is-storage-the-new-refinery-letdatathrive/