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Tuesday, November 15, 2016

Dell EMC merger was 15 years in the making

#EMC executives painted a picture of a company that’s trained, aligned, and ready to help its customers with their digital transformation projects in the data centre at the #Dell EMC Forum in Toronto on Tuesday. It was the last leg of a three-stop Canadian tour that is the first combined corporate presence of the newly unified firm since Dell Inc.’s $67 billion acquisition of EMC closed Sept. 7. With the deal done, Canadian executives are turning their focus from a cross-country training effort with employees to taking advantage of shared cultural values, complementary product lines, and relationships with different customer segments. Now the private company with a combined $76 billion in revenue says its ready to help IT departments achieve their goals to contribute to business strategy and improve customer experience, all while keeping the lights on. The merger of Dell EMC has been 15 years in the making, points out Howard Elias, the president of Dell EMC Services and IT. The first strategic partnership between the vendors was made in 2001, involving a multi-billion deal in which Dell would sell EMC’s storage products. In 2008 that partnership went even further with the formation of an alliance between the companies that also involved other complementary technologies. So it was no surprise to Elias when a survey conducted across both Dell and EMC last February that asked 75,000 employees to rank 22 values and attributes around culture, the teams came back with the same top five values in the same order. “Culture trumps strategy in a lot of ways,” he says. “We had a long time where we were able to work together with each other and discover each other’s culture and values and we’re comfortable with that.” The top five attributes were: Focus on the customer relationship A passion for winning Innovating on solutions that matter most to the customer Being results-oriented Integrity The top echelons of the Dell EMC Canadian organizations have been hard at work coming together on the deal. Kevin Peesker, president of Dell Canada, and Mike Sharun, country manager of Canada for EMC, did a cross-country tour to bring employees together, identifying account plans for major customers and planning how they could work together on that front.

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