In a day of high-level presentations that included #Microsoft ’s global branding initiatives, HoloLens and the future of an algorithm-driven economy, #Bing Ads executives conveyed the strengthening embrace of Bing across Microsoft. No longer a sideline money loser, Bing is now a revenue-positive, rich data source for the company. Bing has been bundled into flagship Microsoft products like Office and #Xbox and is being positioned at the forefront of the machine learning and artificial intelligence developments Microsoft is betting on. At the fourth annual Bing Ads Next event in Redmond on Thursday, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, built on his declaration last year that Microsoft was “all in on search.” Calling Bing an “intelligence fabric” that is now woven into #Windows10, Xbox, #Cortana and other products, van der Kooi said “Bing is going to be pervasive.” Beyond the Microsoft ecosystem, Bing is also the search engine for Apple’s Siri and Amazon assistant devices, and more partnerships are expected to come. There will be integrations with #LinkedIn after the acquisition deal by Microsoft closes next year.
http://searchengineland.com/bing-ads-next-2016-bing-integrations-future-263425
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