Will Dell make it big with EMC?

#DellTechnologies chairman and chief executive officer #MichaelDell is determined to change the common perception of his company—that it’s a traditional maker of low-margin products like personal computers, servers and storage systems. The view changed little even after #Dell said in October 2015 that it will buy #EMC Corp. Now that the merger of the two companies is complete, Dell’s strategy to alter this view is revolving around quickly rolling out new infrastructure products that have been jointly developed by Dell and EMC teams, cross-selling them to clients of both, strengthening existing partnerships with firms like #SAP AG, #Microsoft Corp. and #Oracle Corp., and forging new ones even with competitors like #Amazon Web Services Inc. Dell executives say they are best suited to help clients go “digital” with the combined entity’s broad technology portfolio, which not only comprises computing products but also services and solutions in the areas of hybrid cloud, software-defined data centres and converged- and #hyperconverged infrastructure (integration managed by software), platform-as-a-service, data analytics, mobility and cybersecurity.

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