RUBRIK NOWS RUNS NATIVELY IN BOTH AWS AND AZURE

The startup #Rubrik Cloud Data Management platform has grown greatly in its short time on the market. Fueling this even more, they’ve recently expanded their software to support native cloud applications in #AmazonWebServices and #Microsoft #Azure. Rubrik is now able to run directly in the cloud platforms of #AWS and Azure. This means that it is no longer necessary to run indexing, backup, replication, archival, management, analysis and recovery from an on-premises Rubrik data appliance to send data between the cloud services. Instead, users can simply run Rubrik in the cloud for their apps or data What is Rubrik? Rubrik is attempting to be a one-stop shop, offering “data protection, search, analytics, compliance, and copy data management — all in one platform.” The software can be run both on-premises and in the cloud, particularly appealing to the large majority of businesses that employ a hybrid cloud approach, which according to IDC, will be more than 80 percent of IT organizations by the end of this year. They also sell a software-only version that is used in remote and branch offices.  Working across multiple clouds is almost a necessity to survive in today’s cloud wars, with the majority of businesses not only using the hybrid cloud with on-premises and cloud storage but also have deployments across many different clouds. Vendor lock-in is one of the biggest issues often cited when enterprises are asked about concerns or features they search for. Larger enterprises do not wish to simply eat the cost of their legacy systems, but still see the benefits of a cloud approach. This leads to cloud aggregation and optimization services also being in high demand. One of Rubrik’s most important features, one that it would be unlikely to succeed without, is the fact that it can easily be used across multiple cloud services. More companies and enterprises migrating applications to the cloud means that they will need to protect their data in a different way, particularly those businesses that are brand new to implementing a cloud approach. It’s imperative to find a structured, safe solution to manage this data. Rubrik functions by freeing their data from its underlying infrastructure, encapsulating the data with rich services. This includes “policy, security, automation, access control, compliance, and search” to help users have the ability to move their data across different environments. According to Rubrik’s CEO Bipul Sinha, “Our product has been built with the cloud in its architecture. This is Rubrik’s strength.”

http://techgenix.com/rubrik-runs-natively-aws-azure/