If I Were Michael Dell

By the time you read this, it's likely that #VMware will be a subsidiary of #Dell Inc. (the deal is supposed to close in July or August, and had not yet been finalized as of this writing). In any event, if it hasn't happened by then, it soon will, barring any major unforeseen circumstances. I've written extensively on the deal, and the fears among VMware-ians that Dell will try to change VMware as it subsumes the company. Of course, no one knows exactly what will happen with VMware once its Dell overlords are in place. But I can say what I would -- and wouldn't -- do if I were in the shoes of Dell CEO/Founder Michael Dell. The place I'd start is with the little guy: the small to midsize business (SMB) admin out there who likes VMware stuff and knows how to run his little three-server datacenter on vSphere. For him, I'd offer more free goodies and easier terms and conditions. Restrictions on usage and onerous licensing programs caused one SMB admin to write in the July issue that "VMware has repeatedly proven that it doesn't care much for small customers." As Michael Dell, I'd make sure that SMB admins don't feel that way anymore.
https://virtualizationreview.com/articles/2016/08/01/if-i-were-michael-dell.aspx?m=1