When #VMware gathers the faithful at #VMWorld 2016 in Las Vegas this week, the company might keep a careful eye out for how many of its customers are looking over their shoulder for some alternate source of virtualization. Years ago, when VMware was winning the data center, raising prices and growing revenues by leaps and bounds, some observers concluded it had set itself up to be undermined by #Microsoft, a skilled provider of mass market technologies at prices that tended to undermine the market leader. Microsoft has indeed expanded the presence of its #Hyper-V virtual machines in the Windows Server part of the data center. But the Hyper-V wave that was going to wash over the core, VMware-part of the data center never materialized. Unfortunately for competitors, VMware has executed on its software strategy consistently enough to stay one step ahead of the prediction of eminent downfall. If it had faltered or introduced a highly defective product, it might have left more of an opening for Microsoft. But instead it has added value to its products and expanded those products into data center operations and virtual networking with such regularity that even IT managers who want to leave have found it hard to cut the cord.
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