Seasoned industry experts bolster company’s ranks as local success extends in the region Sydney, Australia – December 6, 2016 – #DellBoomi has further expanded its footprint in Asia-Pacific and Japan (APJ) with three new senior hires to cater for strong local demand for cloud-based integration Platform-as-a-Service ( #iPaaS ). The appointments comprise Michelle Grange and David Flaks, who join the company as Enterprise Account Executives, and Richard Snowden, who fills the role of Inside Sales Executive. With more than 35 years’ experience in software and services sales between them, Grange and Flaks have been appointed to manage business development and customer relations for Boomi’s southern and northern operations in Australia, respectively. Grange previously held senior roles at #SugarCRM and #Microsoft, among other software companies, where she worked with multiple top 100 Australian organisations across most industry sectors. Having formerly had high-profile stints at #InfoReady, #IBM and #Dell, Flaks brings to Boomi extensive experience in client management and team leadership, in both direct and partner sales roles. Meanwhile, Snowden will work directly with regional organisations on their digital transformation strategies, and act as the first point of contact for them. Snowden joins Boomi from Mulesoft where he was responsible for account development across Australia and New Zealand as the company’s lead Inside Sales Representative. Boomi launched its APJ operations with the opening of its Sydney office in April 2016. Michael Evans was appointed to lead the business as Managing Director for Asia-Pacific and Japan (APJ), based in Sydney. Evans’ appointment coincided with that of Linda Urlich, Partner and Alliances Manager APJ, and Tania Mushtaq, Senior Marketing Manager APJ, who were joined soon after by a number of additional new executives. Boomi currently employs 13 staff in the region. Since launch, Boomi has experienced significant demand from local organisations requiring powerful and simple cloud integration capabilities to connect best-of-breed, business-critical applications. “Traditional methods for integration typically can no longer cost-effectively meet the integration needs of rapidly evolving businesses,” said Evans. “This is why local organisations are increasingly implementing iPaaS; it provides cloud-based integration capabilities that can be tailored to the specific needs of the company and its various departments. “The appointments of Michelle, David and Richard provide Boomi with further presence to cater for this demand in Australia and New Zealand. Their experience in the local software industry builds on our existing expertise, allowing us to align even more closely with local companies’ business needs.” About Dell Boomi Dell Boomi delivers the first and only multi-purpose PaaS for AtomSphere integration Platform as a Service (iPaaS), Master Data Management (MDM) and API Management, and enables customers to integrate any combination of cloud and on-premises applications without software, appliances or coding. Organisations of all sizes, from growing mid-market companies to very large enterprises, enjoy rapid time to value as a result of drastically reduced implementation times and substantial cost savings over traditional integration, MDM and API management solutions. Visit http://www.boomi.com for more information. © Dell, Dell Boomi are trademarks of Dell Technologies. Dell disclaims any proprietary interest in the marks and names of others.
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